What I Got Out Of This BookĬialdini describes six methods of persuasion: reciprocity, liking, authority, social proof, scarcity, and consistency. Even if you’ve read other books on the subject, I’d encourage you to read this one. You have no interest in how humans work or how people are influenced. Understand six time-tested principles and how they work so that you can use them and better defend yourself against them. You are tired of being persuaded into things and want to understand why that keeps happening and how to stop it. This is an accessible book and I think anyone interested in the human condition will find it interesting, at the very least. This book won’t make you a master marketer or persuader but it will lay a foundation for understanding those areas more clearly and quickly. The ideas in this book changed the way I see the world and I probably use some principles from it every day. It’s hard to read any book on those subjects that came afterward that doesn’t reference this book or its principles. My opinion of this book: This is a classic book on persuasion and marketing. Robert Cialdini has spent his entire career conducting scientific research on what leads people to say ‘Yes’ to requests.” Title: Influence: The Psychology of PersuasionĪuthor: Robert B.
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